Your pipeline fillswhile your people build.
The Construction SDR is an AI agent that researches general contractors, developers, and owners, writes outreach that sounds like your team, and books the walkthroughs onto your calendar. A human approves every send, so the voice stays yours and the pipeline stays warm.
- ✓Prospects researched with real project context
- ✓Outreach drafted in your voice, human approved
- ✓Walkthroughs booked straight onto your calendar
The growth crew.
Sales and marketing agents that work the top of the funnel together.
From territory to booked walkthrough.
The agent researches
GCs, developers, and owners in your territory, with real project context, not scraped lists.
Outreach is drafted
Sequences written in your voice, tied to what the prospect actually builds.
You approve
Every send passes a human. Edit anything; the agent learns your style.
Meetings land
Walkthroughs are booked straight onto your calendar with the context attached.
What sales leaders told us actually hurts.
Lead generation is the growth constraint
GCs told us directly: business development is the number one thing capping growth, and the vendor lists they buy keep disappointing.
A slow first number loses the deal
Owners feel where things drag. The longer the first credible price takes, the colder the prospect, and the slower the contract lands.
Follow-up dies when work picks up
The pipeline goes quiet exactly when the team is busiest, and nobody notices until next quarter is empty.
In their words.
Taken from discovery calls and working sessions with owners and business development leads. Anonymized: roles and company types only, lightly cleaned for transcription noise.
Business development and lead generation is our number one growth constraint.
If I am thinking about my bottlenecks as a company, this is where things drag and I do not get the contract as fast as I want to.
My process is all about the customer experience. I am trying to eliminate all of those pain points.
I saw a demo where they scraped emails to create a customer record with the bid information attached. That is what I want.
I want to make a friend and a relationship. I have done three projects in their house, they move, and I do three more. They just keep coming back.
Let me look at the notes and create a summary for our president, and I will get back to you.
AI sales for construction, explained.
Built for construction's shape
Construction sales has a shape most CRM software ignores: long cycles, small buying communities, and a team that disappears onto job sites for weeks. The Construction SDR is built for that shape. It researches general contractors, developers, and owners in your territory with real project context, what they build, where, and what they are likely bidding, then drafts outreach in your voice and books walkthroughs straight onto your calendar. Every send passes a human first.
Speed to the first number
The overlooked sales weapon in construction is speed to the first credible number. Owners told us exactly where deals drag: the four-week measure-design-price cycle between interest and a price. Pair the SDR with AI takeoff and estimating and the motion changes: the meeting gets booked, the drawing set arrives, and a measured range comes back in days. The prospect spends money while the competition is still measuring.
Intelligence, not lists
What lands in your CRM is not activity theater. It is booked walkthroughs with the research attached, a pipeline view of every prospect the agent is working, and follow-up that keeps running while your people are on site. Lists get replaced by intelligence: not a thousand scraped emails, but the fifty organizations in your market actually worth chasing, worked properly.
Live on your territory
And because every send is approved by your team, the voice stays yours and the risk stays low. The fastest way to judge it is live: bring your territory to a 30 minute call and watch the SDR research your market and draft the first sequences before the call ends.
Relationship selling, respected
Construction selling is relationship selling, and the system respects that. The owners we talk to are explicit: they want repeat clients who come back three projects in a row, not low-bid churn, and they know exactly which burned prospects in their market would switch to them tomorrow. An SDR that works fifty right organizations with real context serves that motion; a blast tool does not. The same research also arms your internal champion: the summary for the president, the notes that turn a demo into a mandate, the material that gets a decision made.
The last mile: proposals
The last mile matters too: the proposal. Teams told us their macro-built proposals break and look it. Because Ruh runs sales on the same record as estimating, the winning motion closes clean: research, meeting, measured number, and a branded proposal generated from the estimate itself instead of pasted together at midnight before the deadline.
An SDR that never goes quiet.
Judge it on your own work, not a demo.
Built to work together.
See it on your own work.
A free 30 minute walkthrough on your real work, no card. You decide if you move forward.
Proof and perspective.
One useful email. No drip campaign.
Takeoff teardowns, cost data, and field notes from teams putting AI on real bids. Sent when there is something worth reading, never on a content calendar.
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Frequently asked questions
What sales leaders ask before letting an agent work their territory.
Does the AI send emails without approval?
No. Every send passes a human. You approve, edit, or reject, and the agent learns from your changes.
Where do the prospects come from?
Will it sound like a robot?
What does sales actually receive?
Does it work with our CRM?
Does this work for subcontractors and suppliers too?
How fast do meetings start landing?
We sell on relationships, not volume. Does this still fit?
Can it produce our proposals too?
Put an SDR on your territory.
See the Construction SDR research your market live on a 30 minute call, with your first sequences drafted before it ends.