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Markup: Frequently Asked Questions
Does markup include overhead or just profit?+
Both. Markup is the only place in the bid where overhead and profit can come from, and overhead gets paid first. As an illustration, if a company's overhead runs 7% of revenue and its 15% markup converts to about a 13% margin, roughly 6% of revenue is left as actual profit. An estimator who sets markup below the company's overhead rate is bidding to lose money before the job even starts. See overhead and profit for how the two are split.
Can a contractor mark up subcontractor quotes?+
Yes. On bid work, a general contractor marking up sub quotes is normal practice, since the GC carries coordination, schedule, and payment risk on that scope. The rate on sub quotes is usually lower than on self-performed work, because the sub's price already carries the sub's own overhead and profit. On added work, the contract usually sets the rate, so read it before pricing.
What is the average general contractor markup?+
No free, current national average exists, because every firm splits overhead and profit its own way. Set your own markup from your overhead rate and target profit, then check it against your own past jobs and your market.
How much should a general contractor mark up subcontractors?+
Usually less than on self-performed work, because the sub's quote already includes its own overhead and profit. In a 2011 Construction Business Owner column, George Hedley used 8% on materials, equipment and subcontracts as an example against 20% to 40% on labor. Raise the rate for a new, unbonded or unusually low sub.
Does markup change with job size or risk?+
Yes. Small jobs usually need a higher percentage, because office and estimating time do not shrink with the contract value. Risk such as incomplete drawings, liquidated damages or a tight schedule pushes markup up. A crowded bid list pushes it down.
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See it on your plansRelated Terms
Keep going: Worked Example: Markup on a $1 Million GC Bid, read the full guide or explore Construction Estimating Software, markup and margin calculator.
Figures on this page are illustrative. Construction estimates depend on project-specific conditions, source documents, market pricing, and professional judgment. Ruh's AI assists the estimator and does not replace professional review: your team reviews, validates, and approves every estimate, bid, and pricing decision.



